12/21/2009 | Press Release
DELIVERY AGENT APPOINTED BY GLOBAL BRANDS GROUP TO DEVELOP AND OPERATE E-COMMERCE PLATFORM FOR FIFA WORLD CUP™
Portfolio Company: Delivery Agent
SAN FRANCISCO, December 21, 2009 – Global Brands Group, FIFA's exclusively appointed worldwide master licensee, has entered into a multi-year deal with Delivery Agent, Inc., the leader in shopping-enabled sports and entertainment. Under the terms of the deal, Delivery Agent will build, host and manage multi-lingual e-commerce environments covering North America, Europe and South Africa, tied to the three upcoming FIFA World Cup™ events beginning in 2010 and ending in 2014.
The e-commerce environments are now available on http://www.fifa.com/store - the Official Website of FIFA and the FIFA World Cup™. The online audiences visiting the e-commerce environments will have access to the new FIFA Collections - FIFA's authentic sports lifestyle apparel – a new, fresh fashion range which embodies a fusion of football, fashion and culture and Official Licensed Products of the 2010 FIFA World Cup South Africa™, FIFA Women's World Cup Germany 2011™ and the 2014 FIFA World Cup Brazil™ becoming available as products are launched. In addition to event-branded official licensed products including apparel, accessories, balls, stationery, publishing and collectables, products from FIFA's Commercial Affiliates will complete the assortment of goods.
Mike Fitzsimmons, Delivery Agent CEO said: "We are delighted to be working with Global Brands Group on this prestigious project. The FIFA World Cup™ is the most-watched and supported sporting event in the world, so there will be an immediate fan base for the FIFA official branded product range."
Simon Hawkins, SVP & GM, Global Brands Group said: "The e-commerce site is a key project for us within our FIFA license. We are confident that Delivery Agent will create a digital platform that satisfies global demand and offers customers a unique and efficient user experience."
In recognition of Visa's valued sponsorship, www.fifa.com prefers Visa for all transactions online.
Notes to Editors:
PRESS CONTACTS
About Global Brands Group
Global Brands Group is the world's leading independent, international brand management, retail and licensing company. Global Brands Group's passion for managing brands is tied to its desire to building sustainable equity and creating new branding opportunities through geographic expansion, category extension and retail innovation. Through its international network of offices across six continents, Global Brands Group maximizes revenue potential by creating manufacturing, retail and distribution partnerships worldwide.
Global Brands Group's business is focused on product licensing, merchandising and retail development. Currently Global Brands Group's growing portfolio of intellectual properties includes brands created by the Fédération Internationale de Football Association (FIFA), the PGA TOUR Licensed Properties, Inc. (PGA TOUR), Federation Internationale de Basketball (FIBA) and Warner Bros. Consumer Products among others.
With corporate headquarters located in Singapore, Global Brands Group has a network of 14 offices in major cities around the world including London, Dubai, Tokyo, Hong Kong, Sydney, Buenos Aires and Johannesburg.
www.globalbrandsgroup.com |
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