02/15/2010 | Press Release
AdMarvel services to optimize mobile ads for deCarta MapSearch
Portfolio Company: deCarta
deCarta customers get access to AdMarvel’s advertising and campaign management platform
February 15, 2010 – Barcelona, Spain: deCarta, the leading provider of location software and services, today announced an agreement with AdMarvel that will allow deCarta MapSearch customers to use AdMarvel’s mobile advertising platform to deploy well targeted and effective mobile advertising campaigns. Using AdMarvel’s comprehensive suite of analytics and campaign management tools, deCarta’s customers can integrate ads and offers into their deCarta-based map, local search and routing applications, providing new revenue streams.
deCarta’s MapSearch service is a customizable location enabling service that gives mobile network operators, handset OEM’s and mobile service providers the ability to add maps, local search and directions to their mobile internet platforms. Using POI information from around the world. MapSearch provides greater utility than other mapping services through unique features such as deCarta’s patent pending NavSearch, which presents users with more relevant search results along a calculated route and eliminates useless results. deCarta’s MapSearch is the location solution selected by mobile network operators such as T-Mobile, handset OEM’s such as Samsung and mobile technology companies such as Opera.
AdMarvel's extensive suite of mobile advertising services, spanning access to leading ad networks around the globe with the additional flexibility for direct campaign management and ad serving, provides a sophisticated set of tools and dashboard to gain better control of advertising monetization. Using AdMarvel’s services, deCarta customers will be able to achieve higher revenue through intelligent targeting and location centric advertising. Customers will also be able to easily generate consolidated performance metrics and analytics and track ARPU at the customer, device, campaign and marketing program level.
"Maps and local search are an excellent opportunity for mobile ad campaigns. The potential for hyper-local, contextualized targeting of offers is tremendous." said Mahi de Silva, Chief Executive Officer, AdMarvel Inc. " We are excited to be working with a leader in the field like deCarta with end user reach in the tens of millions of users."
“As maps and local search become more important to the mobile user, the opportunities to present relevant, contextualized advertisements is a substantial
opportunity,” said J. Kim Fennell, CEO and President of deCarta. “The combination of deCarta’s extensive reach across leading mobile applications and platforms along with AdMarvel’s tools for management and analytics will drive value for our customers who can now benefit as publishers.”
MapSearch will be on display at deCarta’s stand in Hall 7, 7E62. For more information about MapSearch or to see a demonstration at Mobile World Congress, please send a message to mzipse@decarta.com.
AdMarvel will be at Mobile World Congress in the Opera stand at Hall 1 Stand C44. |
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