03/22/2010 | Press Release
DISCOVERYSTORE.COM CELEBRATES LIFE WITH DEDICATED ONLINE MERCHANDISE BOUTIQUE
Portfolio Company: Delivery Agent
Boutique to Launch with Once-In-A-Lifetime African Safari Sweepstakes from Discovery Adventures
March 22, 2010 – Discovery Communications announced today the launch of a dedicated boutique at Discoverystore.com featuring merchandise inspired by the landmark Discovery Channel television series, LIFE. The Discoverystore.com boutique – www.discoverystore.com/life -- will offer DVD and Blu-ray editions of the 11-part series, a coffee table book and a wall calendar featuring the series’ awe-inspiring imagery.
Details on specific boutique items available for purchase or pre-order include the following:
LIFE on DVD and High-Def Blu-ray Disc – both DVD (SRP: $59.95) and Blu-ray Disc (SRP: $69.95) versions are immediately available for pre-order and will be released June 1. Destined to become a family favorite and the perfect gift for any occasion, the four-disc DVD and Blu-ray sets will feature special bonus material, including deleted scenes and the Making of LIFE behind-the-scenes special. The LIFE DVD and Blu-ray Discs will also be available at retailers nationwide.
LIFE: Extraordinary Animals, Extreme Behavior Coffee Table Book - The spectacular companion to the television series tells a majestic and compelling story of survival. Beautifully written and illustrated with more than 300 high definition color photographs, the book highlights the harrowing and varied challenges that all living things must overcome to thrive and survive. ($39.95)
LIFE 2011 Wall Calendar – Commemorates each month of 2011 with LIFE, featuring breathtaking imagery from the series.
To celebrate the opening of the LIFE boutique, DiscoveryStore.com will launch a sweepstakes offering a Discovery Adventures African Serengeti safari trip for two. The eight-day classic East African Safari will be highlighted by a search for the “Big Five” – lions, leopards, buffalo, elephants and rhinos -- in the world famous Serengeti National Park. From there, winners will explore the remote northern Seronera area to witness wildebeests and zebras in action, before setting out for the Ngorongoro Crater—a lush grassland that supports a resident population of more than 20,000 large mammals including zebras, gazelles, buffalo, eland and warthogs. The trip is courtesy of Discovery Channel’s new travel brand, Discovery Adventures, designed to help viewers experience first-hand the wonder, amazement and diversity of the world as seen every day on Discovery Channel.
LIFE is the momentous follow-up to Planet Earth, the #1 cable television event of 2007 and the #1 best-selling documentary on DVD of all time. Narrated by Oprah Winfrey, the 11-part series marks the definitive exploration of our planet’s living things and their spectacular, bizarre and fascinating behavior. Through 130 incredible stories, Discovery Channel unfolds for viewers the frontiers of the natural world using the latest in HD filmmaking techniques to capture never-before-seen images while ensuring that the natural behavior was not disturbed. Ingenious new cameras and filming platforms were invented for the series including: a “yogi cam,” which allowed a camera to track smoothly alongside migrating reindeer and elephants, a “flying” camera that used intricate cable rigging to provide a “butterfly-eye” perspective of hundreds of thousands of Monarch butterflies in Mexico, and high-definition low-light cameras for time-lapse underwater filming.
Airing Sunday nights at 8PM from March 21 through April 18, on Discovery Channel, LIFE was produced in partnership with the BBC. |
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