05/12/2010 | Press Release
Delivery Agent Acquires Interactive TV Firm The Band and Launches Advanced Interactive Media Division Focused on Television Commerce
Portfolio Company: Delivery Agent
New Division Provides Media Companies and Advertisers a Single Solution for Deploying T-Commerce Campaigns Across Multiple Platforms
SAN FRANCISCO and DENVER – May 12, 2010 – Delivery Agent, Inc., the leader in shopping-enabled entertainment, today announced that it has acquired The Band, an advanced interactive media agency with a proven track record in developing and deploying advanced media campaigns across the full spectrum of TV platforms including cable, satellite and telco. Through this acquisition, Delivery Agent, which powers commerce for major media companies including ABC, CBS, NBC Universal, Twentieth Century Fox, A&E Television Networks and Discovery Communications is now able to scale its clients’ commerce and marketing campaigns across the Internet, mobile and television. Additionally, Delivery Agent will extend its advanced interactive media services to advertisers and agencies and build upon The Band’s success in campaign deployment and ad-sales representation for Fortune 500 companies.
“When we started Delivery Agent, our vision was to shop-enable entertainment through one-click transactions. We’ve waited patiently for the market to catch up with that vision,” said Mike Fitzsimmons, Delivery Agent CEO. “We have never been more confident that consumers, programmers, advertisers and operators are ready and that we’ll begin to see incredible growth around advanced interactive media deployments and television commerce. This acquisition puts us at the epicenter of that growth.”
Delivery Agent’s advanced interactive media division will roll out its services to existing media clients, combining the capabilities of the Delivery Agent Advanced Media Platform (DA-AMP) and the company’s exclusive repository of entertainment metadata that maps products to entertainment content at the show, episode and character level. Clients will be able to deploy T-commerce campaigns that allow their audiences to transact and make impulse purchases tied directly to the content they are viewing.
“Delivery Agent holds a unique position in the advanced media eco-system. They’ve spent years building a truly world-class commerce infrastructure and client roster, and they are the only company that has developed and owns extensive metadata tied to the products that appear in top TV programming,” said David Rudnick, principal and co-founder of The Band. “Combining Delivery Agent’s platform and relationships with The Band’s advanced media capabilities puts us in a leadership position in transactional television.”
“Delivery Agent has been a trusted partner of ours for many years. We look forward to expanding our commerce footprint together through multi-platform T-Commerce trials,” said Mark Garner, senior vice president, distribution business development and affiliate marketing for A&E Television Networks. “These trials are very important to us as they allow us to provide an additional layer of value to our viewers and distribution partners.”
In addition to deploying campaigns for existing entertainment clients, the acquisition of The Band allows Delivery Agent to offer services that include creative development, certification, cross-platform deployment and sales representation to advertisers and operators.
“While the industry has been eager to deploy revenue generating advanced media campaigns, the process of developing and implementing those campaigns has been fragmented,” said Pat Ivers, principal and co-founder of The Band. “Delivery Agent is now in a position, with The Band’s infrastructure and expertise, to simplify the process and expedite transactional television campaigns for all stakeholders.” |
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"We decided to partner with Cardinal because of their extensive experience and network in the mobile market. Before we even closed our financing with them, Cardinal helped us recruit a key person to our senior management team and they continue to exceed our expectations."
Tim Jemison
CEO, Zoove |
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