About | Cardinal Rule | Our Approach

As venture capitalists, we approach investments with the same diligence we did as operating managers - equal parts brain power, backbone and elbow grease. And since we are entrepreneurs ourselves, partnering with portfolio companies gives us a common resolve for success.

So, as we invest in early stage technology companies, we bear in mind the values and beliefs that helped shape our own company. Here are just some of the ways Cardinal can help your business grow.


Venture financing to early-stage technology companies

Cardinal Venture Capital is dedicated to investing in early stage companies and we understand the time commitment and hands-on involvment required to successfully partnering with entrepreneurs at the earliest stages of building their business.

Cardinal Venture Capital invests in early stage information technology companies in the areas of digital media, electronic payments, mobility and software-as-a-service.


Our operations background provides a real-world perspective

As former operating managers at high tech companies, we are attuned to the rigors and realities of what it takes to create a product and build a business. We understand the need for speed and the importance of clear direction. Our goal as a your partner is to make the team tighter, the company stronger and the people better prepared to meet the challenges facing them today and in the future.


Our connections become your network

Beyond our own team, we offer many contacts in finance, business and technology. In a practical sense, this gives you the help you need when you need it most. Whether it is peer review of a proprietary architecture or introductions to new investors to achieve higher growth, our strong network helps you build a strong company.


We are in the business of technology – with a background in both

We’re in business to build businesses. But we understand that these businesses are built on technology. While we’ve honed our business acumen as venture capitalists over many years, we began our careers as technologists building products. This familiarity with technology helps us understand your business better, so we can assist you more.


Our team is available for yours

We intentionally set a conservative ratio of investments-to-partners, so partners can be available and active in the companies we serve. Our involvement is not limited to attending board meetings. We make it a point to be available for one-on-one meetings, working sessions, impromptu calls and business introductions. Whether it is helping with business development, fund raising, recruiting or strategy, our team is available to support yours. Venture funding is more than an investment. It’s also a partnership for success.


Advisors add valuable depth and experience

We also have assembled some of the top people as advisors, recruited from the world’s leading technology companies, preeminent business schools and other relevant fields of expertise. In many cases, the advisors have invested in the fund and are available to assist our portfolio companies and us in business development, deal flow, due-diligence, industry networking and market strategy.


The right-sized fund for early-stage companies

For early-stage companies, the right-sized fund gives both the right amount of money and the right attention your business needs. A tight team, a strong focus and a concentrated investment portfolio allow us to make decisions quickly so your business can move faster.