03/25/2008
Zilliant Receives "Positive" Rating in Leading Analyst Firm’s Report on Price Optimization and Management
Portfolio Company: Zilliant
Austin, TX - March 25, 2008 - Zilliant today announced that it has received a "Positive" rating in Gartner’s "MarketScope for Price Optimization and Management, 2008". Gartner evaluated the price optimization and management vendors in a number of areas including: overall viability, customer experience, products and services, and offering strategy.
Zilliant Precision Pricing Suite (ZPPS) comprises seven tightly-integrated applications built on proven pricing science, leading business intelligence tools, and flexible process automation capabilities. Together or stand-alone, ZPPS applications produce rapid, measurable profit improvement through better decision making, streamlined process execution, and enhance visibility and control.
Gartner’s MarketScope notes that "the market for price optimization and management software is rapidly gaining visibility and growing by more than 30% per year, as enterprises increasingly look to capitalize on the business value such applications offer in improving margins, revenue and efficiencies with pricing processes". The report went on to say that "through 2010, price optimization technology will have a more-direct impact on increasing revenue or margins than any other CRM technology."
"Pricing may be the last bastion of guesswork in B2B companies," said Greg Peters, Zilliant CEO. "More and more companies are choosing ZPPS for its ability to provide data-driven answers to all facets of the pricing process. Zilliant is pleased to receive a ’positive’ rating, which we believe affirms our focus on science capabilities that drive margin lift."
A copy of the Gartner MarketScope report can be requested on Zilliant’s web site – www.zilliant.com.
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